A Study from Forrester Consulting
A new study from Forrester Consulting explores how marketing leaders are responding to data deprecation and planning to use zero-party data to drive their marketing strategies.
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Latest Content
Welcome to our Resource Center! We think you will find something interesting to read, watch and share.
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How to Acquire Loyal Customers with an Exclusive Offer
See how easy it is to win customers with an exclusive offer, verify their eligibility to redeem it, and collect zero-party data to re-engage them.
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Unity Technologies Increases Student Conversions with SheerID
By partnering with SheerID, the Unity team was able to streamline its existing student offer, expand access to include teachers and institutions, and see a 50%+ increase in offer conversions.
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Cookies are Crumbling: How Will You Respond? – Infographic
Third-party cookies are out and consumer-provided data is in. Learn why marketers are turning to zero-party data to meet the challenge of data deprecation.
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STRIVE Offers Free Resources to Market to the Military
Read how Strive is reaching out to military communities offering additional, free offers to show support and recognition of their service.
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Customer Stories
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Gainful Boosts Retention Up to 25% for Military and Student Communities
Gainful leveraged SheerID’s instant verification to launch a student campaign that led an 18% lift in first-month retention and a military campaign saw a 25% increase in retention in the first month.
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P.volve Embraces Challenges During the Pandemic
Read how P.volve embraced challenges during the pandemic by pivoting to a new strategy that used identity marketing to medical, teachers and military communities.
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How NFL Sunday Ticket Drove a 29% Increase in Subscribers and Scored Lifelong Fans
Read how DirectTV teamed up with NFL Sunday ticket to extend a special offer to students.
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eBooks
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Winning Profitable Subscribers in a Cookieless World
How collecting high quality data can lead to deeper customer relationships and higher lifetime value.
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Seed the Next Generation of Software Users
How to collect accurate and meaningful data and build lifelong brand relationships with Gen Z.
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Winning Long-Term Subscribers in a Cookieless World
How to use zero-party data to build customer relationships that last.
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Blogs
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The Problems with Zero-Party Data and How to Address Them
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SheerID and Refuel Agency Join Forces on STRIVE Campaign for the Military
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How Gainful’s Discount Program Changed a Student’s Life
Read how Gainful’s personalized offer transformed a student's health and turned her into a devoted brand advocate.
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Press Releases
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Leading Brands Celebrate Military Appreciation Month With Exclusive Offers for Active Military and Vets
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SheerID Partners With Brands to Reward Teachers During Teacher Appreciation Week
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