A Study from Forrester Consulting
A new study from Forrester Consulting explores how marketing leaders are responding to data deprecation and planning to use zero-party data to drive their marketing strategies.
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A new study from Forrester Consulting explores how marketing leaders are responding to data deprecation and planning to use zero-party data to drive their marketing strategies.
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See how easy it is to win customers with an exclusive offer, verify their eligibility to redeem it, and collect zero-party data to re-engage them.
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By partnering with SheerID, the Unity team was able to streamline its existing student offer, expand access to include teachers and institutions, and see a 50%+ increase in offer conversions.
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Third-party cookies are out and consumer-provided data is in. Learn why marketers are turning to zero-party data to meet the challenge of data deprecation.
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Read how Strive is reaching out to military communities offering additional, free offers to show support and recognition of their service.
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Gainful leveraged SheerID’s instant verification to launch a student campaign that led an 18% lift in first-month retention and a military campaign saw a 25% increase in retention in the first month.
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Read how P.volve embraced challenges during the pandemic by pivoting to a new strategy that used identity marketing to medical, teachers and military communities.
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Read how DirectTV teamed up with NFL Sunday ticket to extend a special offer to students.
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How collecting high quality data can lead to deeper customer relationships and higher lifetime value.
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How to collect accurate and meaningful data and build lifelong brand relationships with Gen Z.
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How to use zero-party data to build customer relationships that last.
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Read how Gainful’s personalized offer transformed a student's health and turned her into a devoted brand advocate.
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