How to Engage Consumers in 2023
Learn how consumers are responding to the economic downturn and what brands can do to win their business.
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Latest Content
Welcome to our Resource Center! We think you will find something interesting to read, watch and share.
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How to Win Students When the Economy Is Down
Learn why exclusive offers are the best way to acquire loyal back-to-school business when times are hard.
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Why Brands Must Double Down on Omnichannel Marketing
Learn why brands need to double down on omnichannel marketing strategies, especially if they want to win Gen Z customers.
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Vineyard Vines Generates Goodwill by Giving Frontline Workers the Shirt Off Its Back
Vineyard Vines offers discounts to communities such as students and healthcare workers to keep its customers coming back for more
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How AT&T Builds Lasting Connections With Everyday Heroes
AT&T uses exclusive discounts for the military, first responders, teachers, and healthcare workers to encourage customer loyalty.
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Customer Stories
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Tuft & Needle Helps Everyday Heroes Get the Sleep They Deserve
Mattress brand Tuft & Needle found success by building personalized campaigns and offering discounts to select communities.
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Tableau Creates an Army of Brand Evangelists
By offering exclusive discounts to teachers and students, Tableau has gained loyal, long-term followers who advocate for the brand.
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How The North Face Supported Frontline Workers in Their Moment of Need
The North Face supported frontline workers with a 50% discount in 2020 and has since expanded into evergreen identity marketing programs.
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eBooks
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Identity Marketing and the New Rules of Personalization
Identity marketing is re-defining the rules of personalization; read how the next wave of personalization is taking hold.
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How Telecom Can Acquire Loyal Subscribers in Challenging Times
Learn how telecom marketers are using a new approach called identity marketing to win customers in a tight economy.
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Winning Life-Long Retail Customers in a Cookieless World
Learn how SheerID can help your retail brand acquire more loyal customers with zero party data.
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Blogs
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6 Tips for Choosing the Best Student Verification Solution
Student discounts engage Gen Zers worldwide. Use this student verification solution checklist to protect your offer and maximize conversions.
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How to Attract More In-Store Shoppers with Community-Based Offers
Leverage exclusive offers for communities such as students, teachers and military members to drive in-store traffic.
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Marketing to Generation Z
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Press Releases
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SheerID Achieves Updated Information Security-Based ISO/IEC Certification Status
SheerID Achieves Updated Information Security-Based ISO/IEC Certification Status
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SheerID partners with commercetools to Provide The First Headless Audience Verification Service to Merchants
SheerID partners with commercetools to Provide The First Headless Audience Verification Service to Merchants
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SheerID and Sessions Partner to Provide First Responders Secure Access to OnDemand Mental Health Support
SheerID and Sessions Partner to Provide First Responders Secure Access to OnDemand Mental Health Support
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