A Study from Forrester Consulting
A new study from Forrester Consulting explores how marketing leaders are responding to data deprecation and planning to use zero-party data to drive their marketing strategies.
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Latest Content
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Shady Rays Drives Revenue & Engagement by Verifying Military, Healthcare, & Student Discounts
Shady Rays uses SheerID’s Identity Marketing platform to verify eligibility for exclusive offers and drive 5x revenue growth, 5x campaign engagement, and 3x repeat purchases.
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The Problems with Zero-Party Data and How to Address Them
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How Gainful’s Discount Program Changed a Student’s Life
Read how Gainful’s personalized offer transformed a student's health and turned her into a devoted brand advocate.
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Acquire New Customers by Rewarding Key Professionals with a Personalized Offer
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Customer Stories
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Gainful Boosts Retention Up to 25% for Military and Student Communities
Gainful leveraged SheerID’s instant verification to launch a student campaign that led an 18% lift in first-month retention and a military campaign saw a 25% increase in retention in the first month.
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P.volve Embraces Challenges During the Pandemic
Read how P.volve embraced challenges during the pandemic by pivoting to a new strategy that used identity marketing to medical, teachers and military communities.
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STRIVE Offers Free Resources to Market to the Military
Read how Strive is reaching out to military communities offering additional, free offers to show support and recognition of their service.
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eBooks
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Winning Profitable Subscribers in a Cookieless World
How collecting high quality data can lead to deeper customer relationships and higher lifetime value.
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Seed the Next Generation of Software Users
How to collect accurate and meaningful data and build lifelong brand relationships with Gen Z.
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Winning Long-Term Subscribers in a Cookieless World
How to use zero-party data to build customer relationships that last.
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Blogs
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SheerID and Refuel Agency Join Forces on STRIVE Campaign for the Military
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Cookies are Crumbling: How Will You Respond? – Infographic
Third-party cookies are out and consumer-provided data is in. Learn why marketers are turning to zero-party data to meet the challenge of data deprecation.
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Using .Edu Email Addresses to Verify Students? Time to Reconsider
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Press Releases
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Leading Brands Celebrate Military Appreciation Month With Exclusive Offers for Active Military and Vets
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SheerID Partners With Brands to Reward Teachers During Teacher Appreciation Week
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Independent Study: 99% of Marketers are Actively Responding to Data Deprecation
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Events
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Reuters - Strategic Marketing West 2022 San Diego, CA: June 1-2
SheerID will have a team of Identity Marketing experts, in-person, at this important industry event. Find out how we are helping to redefine the consumer-brand relationship.
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Adweek Webinar June 1 at 1pm ET: Overcoming Data Deprecation Challenges
Read more and REGISTER TODAY!
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