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Live Webinar: AdWeek - NASCAR Shifts Gears to Re-Engage Communities: January 27, 10amPT

NASCAR Shifts Gears to Re-Engage Communities: Using Invited Personalization and Other Innovative Strategies


Join SheerID's Sai Koppala and NASCAR's Lindsay Hall for an interactive 'live' webinar on:

Thursday, January 27th - 10am PT/ 1pm ET




Engaging audiences is a challenge every entertainment brand faces, especially now when the public is cautious about attending large events. NASCAR found a way to reignite excitement among its fan base by delivering exclusive discounts to re-engage key audiences. By optimizing its marketing efforts with invited personalization, NASCAR has positioned itself to both re-engage lapsed fans and acquire new ones in 2022 and beyond.

Hear from NASCAR’s Lindsay Hall, Senior Director of Track Marketing, in conversation with SheerID CMO Sai Koppala, for a look at how the racing brand is using invited personalization. You’ll find out:

  • Why personalized discounts to key communities (such as students or military members) can be a powerful strategy to generation audience loyalty

  • How NASCAR’s invited personalization strategy is increasing ticket sales and building word-of-mouth to lower acquisition costs

  • Best practices to build trust and loyalty to re-engage fans