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AdWeek - Use Zero-Party Data to Acquire High-Value Customers: Recording Now Available!

Use Zero-Party Data to Acquire High-Value Customers: How Music Streamer Tidal Rewards Consumer Communities

Thursday, August 5, 2021 at 1:00 EDT - Session Recording Now Available!


How can you collect truly relevant data from prospects when you know so little about them? One of the most valuable things you can know about your customers is the communities they belong to. Inviting groups like students, teachers or the military to a gated, exclusive offer is a great way to get prospects to identify themselves as members of the communities you want to reach. This is the essence of using zero-party data to create a world-class customer experience.

Hear how brands like music streaming service Tidal are leveraging this strategy from Angelo Sasso, Tidal’s SVP of customer engagement, and Jake Weatherly, CEO of SheerID. You’ll find out:

  • How zero-party data can be used to Identify and acquire high-value customers

  • What brands are doing to increase customer retention

  • Why understanding communities can give your customers a sense of belonging that leads to lifelong loyalty

Session Recording