How NFL Sunday Ticket Scored Lifelong Fans with Personalized Student Offers
Down, Set, Hike! NFL Sunday Ticket is THE premier subscription for professional football loving fans across the globe. However, the pandemic put a hold on many things, including sports. With the uncertainty of the upcoming season, how would NFL Sunday Ticket ensure that if there was a season, it would remain the “go-to” subscription for their fan-base, specifically students? And most importantly, how would they reach their audience in the new, mostly digital world? Join Jamie Dyckes, Assistant Vice President Sports & Premiums Marketing, Video Subscriptions at NFL Sunday Ticket and Sai Koppala, CMO at SheerID, as they explore how NFL Sunday Ticket: - Modified its marketing strategy during the pandemic to support the upcoming season. - Created new initiatives to increase subscriptions among college students. - Expanded its identity marketing program to foster loyalty season after season.