Down, Set, Hike! NFL Sunday Ticket is THE premier subscription for professional football loving fans across the globe. However, the pandemic put a hold on many things, including sports. With the uncertainty of the upcoming season, how would NFL Sunday Ticket ensure that if there was a season, it would remain the “go-to” subscription for their fan-base, specifically students? And most importantly, how would they reach their audience in the new, mostly digital world? Join Jamie Dyckes, Assistant Vice President Sports & Premiums Marketing, Video Subscriptions at NFL Sunday Ticket and Sai Koppala, CMO at SheerID, as they explore how NFL Sunday Ticket: - Modified its marketing strategy during the pandemic to support the upcoming season. - Created new initiatives to increase subscriptions among college students. - Expanded its identity marketing program to foster loyalty season after season.