Improving Consumer Data Collection in a World Without Cookies
Optimize your consumer data collection methods and make the most of zero-party data as third-party cookies become a thing of the past.
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Optimize your consumer data collection methods and make the most of zero-party data as third-party cookies become a thing of the past.
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SheerID CMO Sai Koppala shares his advice on how to incorporate zero-party data into your marketing strategy as third-party cookies phase out.
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Third-party cookies are out and consumer-provided data is in. Learn why marketers are turning to zero-party data to meet the challenge of data deprecation.
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A better understanding of your customers starts with the quality of your data—but acquiring up-to-date, quality data can be a challenge.
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The key to trusting that data is to verify it, and not all verification providers are equal. Ask the following questions before you pick yours.
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Leading brands have partnered with SheerID to engage their consumer communities with exclusive offers that inspire prospects to share zero-party data.
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How to collect accurate and meaningful data and build lifelong brand relationships with Gen Z.
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Learn how telecom marketers are using a new approach called identity marketing to win customers in a tight economy.
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Bill Schneider of SheerID hosted an interactive Masterclass with leading retailers who are looking for creative ways to gain consumer trust by allowing and creating intent-based interactions.
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SheerID completes SOC 2 Type 2 certification of its Identity Marketing platform meeting the highest standards for security and privacy.
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Hear SheerID's Francois Rychlewski and Bill Schneider discuss what the demise of cookies means for ecommerce.
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SheerID update on Log4J vulnerability from logging library made by the Apache that is used in countless applications across the world.
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Learn how you can easily integrate the SheerID Verification Platform into your loyalty program to help drive higher customer lifetime value (CLV).
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Data-driven marketing strategies are critical for managing the post-pandemic banking marketplace. Read how these trends are accelerating digital strategies at these institutions.
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Read how knowing when consumers belong to a community or group that is central to their identity can help marketers understand what those consumers want and need.
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Successful modern marketing campaigns are driven by smart audience design. Using meaningful first-party data builds customer loyalty.
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Brands are extending special offers to this revered community of consumers.
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Learn how identity marketing enables your brand to create an emotional connection with your customers that drives life-long customer loyalty.
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These four strategies explain how to protect your brand during a crisis and create meaningful relationships with your customers.
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