Marketing Strategies for Student and Gen Z Shoppers

Students and Gen Z have almost $600B in buying power. Learn how you can use powerful gated offers to break into this market and win customers for life.

over 1 year ago

7 Tips for Marketing to College Students with Verified, Exclusive Offers

Learn the best way to engage and acquire the next generation of consumers with our comprehensive eBook.

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How to Win Students When the Economy Is Down

Learn why exclusive offers are the best way to acquire loyal back-to-school business when times are hard.

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12 days ago

Consumer Report: How to Win Gen Z in 2024

Our new survey spills the tea on a strategy that will make 8 in 10 Gen Z more likely to buy from your brand: exclusive offers that reward their lifestage.

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12 days ago

Winning Gen Z with Exclusive Offers in 2024

Learn more about how to engage, convert, and turn Gen Z into your biggest stans.

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2 months ago

How to Pick the Right Partner to Promote Your Gated Offer

Getting a gated offer in front of new audiences can be challenging. SheerID can help you find the right partner to meet your marketing goals.

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3 months ago

How to Create a Successful Gated Offer Program for Young Adults

Leverage these best practices to create a successful SheerID Gated Offer program for young adults and capture the Gen Z market.

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3 months ago

Lufthansa Reaches New Heights with its Student Offer

Matthew Donaldson shares how Lufthansa engaged Gen Z with a verified student offer that drove a 2x increase in conversions.

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5 months ago

Building Emotional Connections to Reach New Customers

This on-demand webinar, powered by Retail Gazette uncovers the importance of building strong emotional connections with customers. Alongside some cutting-edge market research, we explore Lufthansa’s s

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5 months ago

How to Pick the Right Consumer Community for Your Brand

Every brand has a consumer community. Discover your community and use its networking power to help your personalized marketing go viral.

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6 months ago

Marketing to Generation Z

Gen Z marketing is all about brand loyalty, public missions, product quality, and service. Check out how you can reach Gen z where they’re at.

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6 months ago

Grow Revenue by Marketing to Students For Back-To-School

Watch this video to boost back-to-school conversions with expert strategies on timing, structure, and real-use case insights for revenue growth.

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9 months ago

How Paramount + Increases Student CLV with SheerID

Paramount + Sr. Product Marketing Mgr. describes how an exclusive offer verified by SheerID is driving higher retention rates of Gen Z customers.

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10 months ago

How Comcast Created a Top Performing Gated Student Program

Comcast partnered with Amazon Music to create a compelling special offer.

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10 months ago

How YNAB Won Student Subscribers with Digital Verification

By using SheerID for digital verification, You Need A Budget has saved 300 hours & $20k in support costs per year & driven a 68% increase in student acquisition.

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