Marketing Strategies for Student and Gen Z Shoppers

Students and Gen Z have almost $600B in buying power. Learn how you can use powerful gated offers to break into this market and win customers for life.

over 1 year ago

7 Tips for Marketing to College Students with Verified, Exclusive Offers

Learn the best way to engage and acquire the next generation of consumers with our comprehensive eBook.

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How to Win Students When the Economy Is Down

Learn why exclusive offers are the best way to acquire loyal back-to-school business when times are hard.

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16 days ago

New Survey Reveals 90 Percent of Gen Z Students in India Are More Likely to Purchase from Brands That Give Exclusive Offers

Study released by SheerID shows that more than half of Gen Z students in India feel optimistic about the economy and exclusive offers are an effective way to reach them.

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25 days ago

How NASCAR Finishes First with A VIP Student Experience

Discover how NASCAR won Gen Z with exclusive experiences at Homestead Miami Speedway, offering college students beach sports, a live DJ, and more at half price!

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89% of students are more likely to buy when they're offered an exclusive deal.

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about 1 month ago

2024 Consumer Report: How to Win Gen Z in India

Our new survey spills the tea on a strategy that will make 9 in 10 Gen Z more likely to buy from your brand: exclusive student offers that reward their lifestage.

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about 1 month ago

How Frasers Group Uses Student Offers to Build Gen Z Loyalty

Learn about the hidden costs of using an affiliate to verify your community-based offers and how using an open verification platform instead can drive better results.

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2 months ago

How NASCAR Engages Gen Z for Long-Term Loyalty

Learn how NASCAR's exclusive experiences attract younger audiences to the racetrack and their playbook for engaging college students with Allyson Piatt at NASCAR, and Bill Schneider at SheerID.

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3 months ago

Unlock Gen Z's Loyalty

Learn Frasers Group’s strategy to engage Gen Z shoppers and build brand loyalty, with Danni Woodland, Frasers Group’s performance marketing manager, and SheerID’s Anjanette Hill Mendoza.

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4 months ago

Best Practices for Student Offers

Innovative Promotional Strategies for Exclusive Student Offers

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4 months ago

How to Pick the Right Solution to Promote Your Gated Offer

Getting a gated offer in front of new audiences can be challenging. SheerID can help you find the right solution to meet your marketing goals.

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5 months ago

Consumer Report: How to Win Gen Z in 2024

Our new survey spills the tea on a strategy that will make 8 in 10 Gen Z more likely to buy from your brand: exclusive offers that reward their lifestage.

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5 months ago

Winning Gen Z with Exclusive Offers in 2024

Learn more about how to engage, convert, and turn Gen Z into your biggest stans.

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7 months ago

How to Create a Successful Gated Offer Program for Young Adults

Leverage these best practices to create a successful SheerID Gated Offer program for young adults and capture the Gen Z market.

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8 months ago

Lufthansa Reaches New Heights with its Student Offer

Matthew Donaldson shares how Lufthansa engaged Gen Z with a verified student offer that drove a 2x increase in conversions.

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9 months ago

Building Emotional Connections to Reach New Customers

This on-demand webinar, powered by Retail Gazette uncovers the importance of building strong emotional connections with customers. Alongside some cutting-edge market research, we explore Lufthansa’s s

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