Discover best practices to create a powerful scorecard for data-driven business success.
Brands need to focus on providing long-term value with the data they gather. Here are three ways marketers can put this principle into practice.
Learn how telecom providers can acquire key consumer communities and nurture their loyalty with zero-party data.
Learn how media and entertainment companies can acquire key consumer communities and nurture their loyalty with zero-party data.
Consumer app companies need to find cost-effective ways to build and nurture relationships with key consumer communities using zero-party data.
As consumers increasingly value data privacy, brands need to find new ways of collecting and using data to improve the customer experience.
With invited personalization, brands invite customers to share data about themselves and reward them with a tailored customer experience.
Retailers such as ASICS are using zero-party data to build highly personalized campaigns that drive loyalty and acquisition.
Make the most of the zero-party data you gather by leveraging loyalty programs, building exclusive offers, and tapping into new audiences.
Continue driving revenue even during a recession by using zero-party data to build personalized campaigns and offering targeted promotions.
With the decline of third-party data, brands should switch to zero-party data. But to do so, you need to incentivize customers to share data.
Brands can use exclusive deals to gather zero-party data, which can then be used to continue engaging customers with personalized content.
Zero-party data helps brands meet the needs of customers, gain trust, and comply with privacy regulations.
Learn how to use zero-party data to drive value by building media networks, strengthening brand partnerships, and offering exclusive deals.
Anjanette Hill Mendoza, SheerID's Chief Customer Office, and Drew Lesicko, SoulCycle's VP of Product and Technology, discuss the best methods for elevating audience targeting in a cookieless world.
Francois Rychlewski, VP of Sales EMEA at SheerID met with Retail Rethink at Shoptalk Europe and looked at how retailers are leveraging zero-party data to better understand consumers and launch bold ma
Learn more about how your business can leverage zero-party data to improve customer retention.