How Brands and Retailers Can Maximize the Value of Zero-Party Data
Make the most of the zero-party data you gather by leveraging loyalty programs, building exclusive offers, and tapping into new audiences.
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Make the most of the zero-party data you gather by leveraging loyalty programs, building exclusive offers, and tapping into new audiences.
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Make the most of the zero-party data you gather by leveraging loyalty programs, building exclusive offers, and tapping into new audiences.
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Continue driving revenue even during a recession by using zero-party data to build personalized campaigns and offering targeted promotions.
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Continue driving revenue even during a recession by using zero-party data to build personalized campaigns and offering targeted promotions.
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With the decline of third-party data, brands should switch to zero-party data. But to do so, you need to incentivize customers to share data.
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With the decline of third-party data, brands should switch to zero-party data. But to do so, you need to incentivize customers to share data.
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Brands can use exclusive deals to gather zero-party data, which can then be used to continue engaging customers with personalized content.
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Brands can use exclusive deals to gather zero-party data, which can then be used to continue engaging customers with personalized content.
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Zero-party data helps brands meet the needs of customers, gain trust, and comply with privacy regulations.
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Zero-party data helps brands meet the needs of customers, gain trust, and comply with privacy regulations.
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Learn how to use zero-party data to drive value by building media networks, strengthening brand partnerships, and offering exclusive deals.
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Learn how to use zero-party data to drive value by building media networks, strengthening brand partnerships, and offering exclusive deals.
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Brands need to focus on providing long-term value with the data they gather. Here are three ways marketers can put this principle into practice.
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Brands need to focus on providing long-term value with the data they gather. Here are three ways marketers can put this principle into practice.
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Anjanette Hill Mendoza, SheerID's Chief Customer Office, and Drew Lesicko, SoulCycle's VP of Product and Technology, discuss the best methods for elevating audience targeting in a cookieless world.
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Francois Rychlewski, VP of Sales EMEA at SheerID met with Retail Rethink at Shoptalk Europe and looked at how retailers are leveraging zero-party data to better understand consumers and launch bold ma
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Learn more about how your business can leverage zero-party data to improve customer retention.
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Optimize your consumer data collection methods and make the most of zero-party data as third-party cookies become a thing of the past.
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Jill Brand, Executive Director of Marketing at P.volve and Bill Schneider, VP of Product Marketing at SheerID discuss the successes of gated offers and zero-party data at P.volve.
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This fireside chat from CommerceNext Event in NYC discusses how Adorama and Abercrombie & Fitch elevate audience targeting in a cookieless world.
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