Drive Loyalty and Protect Exclusive Offers with AI-Powered Verification
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First Party/Zero Party Data
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How to Create Richer Segments with Verified, Permissioned Data
Leveraging verified permissioned data from customer communities enables deeper audience segmentation, driving personalized campaigns, engagement, and strong ROAS.
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Using Data Enrichment to Build a Better Engagement Strategy
Data enrichment is one of the most valuable ways to segment your customers and enhance your marketing strategy.
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4 Reasons Not to Share Your Verification Data with Affiliates
You work hard to collect accurate consumer data. When you share this data with affiliate verification providers, you lose control of your customer relationships.
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Membership and Custom Document Review Datasheet_0422
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Unleash the Full Power of SheerID Data
Discover best practices to create a powerful scorecard for data-driven business success.
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A New Way of Collecting Consumer Data
Brands need to focus on providing long-term value with the data they gather. Here are three ways marketers can put this principle into practice.
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Build a Cost-Effective Telecom Acquisition and Engagement Strategy with Zero-Party Data
Learn how telecom providers can acquire key consumer communities and nurture their loyalty with zero-party data.
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Build a Cost-Effective Media & Entertainment Acquisition and Engagement Strategy with Zero-Party Data
Learn how media and entertainment companies can acquire key consumer communities and nurture their loyalty with zero-party data.
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Build a Cost-Effective Acquisition and Engagement Strategy with Zero-Party Data
Consumer app companies need to find cost-effective ways to build and nurture relationships with key consumer communities using zero-party data.
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3 Ways Collecting Consumer Data Boosts Customer Experience
As consumers increasingly value data privacy, brands need to find new ways of collecting and using data to improve the customer experience.
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Is Invited Personalization the Future of Cookieless Marketing?
With invited personalization, brands invite customers to share data about themselves and reward them with a tailored customer experience.
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Why ASICS and Other DTC Retailers are Turning to Zero-Party Data
Retailers such as ASICS are using zero-party data to build highly personalized campaigns that drive loyalty and acquisition.
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3 Ways to Leverage Zero-party Data
Make the most of the zero-party data you gather by leveraging loyalty programs, building exclusive offers, and tapping into new audiences.
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4 Steps Retailers Can Take to Market Themselves in a Recession
Continue driving revenue even during a recession by using zero-party data to build personalized campaigns and offering targeted promotions.
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Marketers: It’s Time to Offer Customers Real Value if You Want Their Data
With the decline of third-party data, brands should switch to zero-party data. But to do so, you need to incentivize customers to share data.
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How Marketers Can Gather Zero-Party Data Through Promotions
Brands can use exclusive deals to gather zero-party data, which can then be used to continue engaging customers with personalized content.
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How Zero-Party Data Improves on the Promise of First-Party Data
Zero-party data helps brands meet the needs of customers, gain trust, and comply with privacy regulations.
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3 Ways Retailers Can Gather, Harness and Effectively Use Zero-Party Data
Learn how to use zero-party data to drive value by building media networks, strengthening brand partnerships, and offering exclusive deals.
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How to Boost Omnichannel Engagement and Build Lasting Customer Relationships with Zero-Party Data
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