How Brands and Retailers Can Maximize the Value of Zero-Party Data
Make the most of the zero-party data you gather by leveraging loyalty programs, building exclusive offers, and tapping into new audiences.
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First Party/Zero Party Data
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How Brands and Retailers Can Maximize the Value of Zero-Party Data
Make the most of the zero-party data you gather by leveraging loyalty programs, building exclusive offers, and tapping into new audiences.
Read Now
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4 Steps Retailers Can Take to Market Themselves in a Recession
Continue driving revenue even during a recession by using zero-party data to build personalized campaigns and offering targeted promotions.
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4 Steps Retailers Can Take to Market Themselves in a Recession
Continue driving revenue even during a recession by using zero-party data to build personalized campaigns and offering targeted promotions.
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Marketers: It’s Time to Offer Customers Real Value if You Want Their Data
With the decline of third-party data, brands should switch to zero-party data. But to do so, you need to incentivize customers to share data.
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Marketers: It’s Time to Offer Customers Real Value if You Want Their Data
With the decline of third-party data, brands should switch to zero-party data. But to do so, you need to incentivize customers to share data.
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How Marketers Can Gather Zero-Party Data Through Promotions
Brands can use exclusive deals to gather zero-party data, which can then be used to continue engaging customers with personalized content.
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How Marketers Can Gather Zero-Party Data Through Promotions
Brands can use exclusive deals to gather zero-party data, which can then be used to continue engaging customers with personalized content.
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How Zero-Party Data Improves on the Promise of First-Party Data
Zero-party data helps brands meet the needs of customers, gain trust, and comply with privacy regulations.
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How Zero-Party Data Improves on the Promise of First-Party Data
Zero-party data helps brands meet the needs of customers, gain trust, and comply with privacy regulations.
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3 Ways Retailers Can Gather, Harness and Effectively Use Zero-Party Data
Learn how to use zero-party data to drive value by building media networks, strengthening brand partnerships, and offering exclusive deals.
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3 Ways Retailers Can Gather, Harness and Effectively Use Zero-Party Data
Learn how to use zero-party data to drive value by building media networks, strengthening brand partnerships, and offering exclusive deals.
Read Now
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Why Marketers Need to Shift Their Mindsets to Survive in a Cookieless World
Brands need to focus on providing long-term value with the data they gather. Here are three ways marketers can put this principle into practice.
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Why Marketers Need to Shift Their Mindsets to Survive in a Cookieless World
Brands need to focus on providing long-term value with the data they gather. Here are three ways marketers can put this principle into practice.
Read Now
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Fireside Chat with SoulCycle: Elevating Audience Targeting in a Cookieless World
Anjanette Hill Mendoza, SheerID's Chief Customer Office, and Drew Lesicko, SoulCycle's VP of Product and Technology, discuss the best methods for elevating audience targeting in a cookieless world.
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Industry Spotlight: How Zero-Party Data Helps Retailers Increase Customer Life Time Value
Francois Rychlewski, VP of Sales EMEA at SheerID met with Retail Rethink at Shoptalk Europe and looked at how retailers are leveraging zero-party data to better understand consumers and launch bold ma
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Building a Zero-Party Data Strategy That Improves Customer Retention
Learn more about how your business can leverage zero-party data to improve customer retention.
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Improving Consumer Data Collection in a World Without Cookies
Optimize your consumer data collection methods and make the most of zero-party data as third-party cookies become a thing of the past.
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Customer Story: P.volve
Jill Brand, Executive Director of Marketing at P.volve and Bill Schneider, VP of Product Marketing at SheerID discuss the successes of gated offers and zero-party data at P.volve.
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Fireside Chat: Elevating Audience Targeting in a Cookieless World
This fireside chat from CommerceNext Event in NYC discusses how Adorama and Abercrombie & Fitch elevate audience targeting in a cookieless world.
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