Webinar with Forrester & P.volve: Overcoming Data Deprecation Challenges with Zero-Party Data
This Adweek webinar covers the data deprecation challenge and why zero-party data could be the marketer’s answer to sustainable growth.
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Media and Entertainment
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Infographic: Cookies are Crumbling. How Will you Respond?
The end of third-party cookies has hit subscription companies hard because they’ve relied on third-party data to attract and retain customers. But the problem isn’t the availability of data, it’s the
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4 Questions to Ask When Choosing a Consumer-Provided Data Verification Partner
The key to trusting that data is to verify it, and not all verification providers are equal. Ask the following questions before you pick yours.
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5 Reasons Subscription Marketers Choose SheerID
Leading brands have partnered with SheerID to engage their consumer communities with exclusive offers that inspire prospects to share zero-party data.
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How Streaming Media and News Publishers Can Aquire and Retain More Subscribers
Streaming media and new publishers are able to acquire and retain more subscribers when they make them a personalized offer.
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Winning Long-Term Subscribers in a Cookieless World
How to use zero-party data to build customer relationships that last.
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How Gainful’s Discount Program Changed a Student’s Life
Read how Gainful’s personalized offer transformed a student's health and turned her into a devoted brand advocate.
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Why Zero-Party Data is Key in a Cookieless Future
Learn how SheerID and identity marketing can help gather and use zero-party data to optimize your customer acquisition and loyalty programs.
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What is the Difference Between First- and Zero-Party Data?
Learn the differences between first-party data and zero-party data and how to use information to create personalized customer experiences.
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AdWeek - Commerce Week 2021: November 30 - December 2
SheerID invites you to join us at Commerce Week, a 'live' virtual event featuring industry-leading brands and retailers who will discuss hot topics like omnichannel marketing and more...
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Regaining the Advantage in Digital Media
Read how gated, personalized offers can drive sustainable growth for news and media publishers.
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The Missed Opportunity in Streaming Media Marketing
Streaming Media providers can take advantage of offering their subscribers special offers for communities such as students and Gen Z.
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Celebrate National Streaming Day With These Exclusive Offers
Celebrate National Streaming Media Day with exclusive offers available for consumer communities including students, military, healthcare workers, and more.
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P.volve Embraces Challenges During the Pandemic
Read how P.volve embraced challenges during the pandemic by pivoting to a new strategy that used identity marketing to medical, teachers and military communities.
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How NFL Sunday Ticket Drove a 29% Increase in Subscribers and Scored Lifelong Fans
Read how DirectTV teamed up with NFL Sunday ticket to extend a special offer to students.
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Headspace Rewards Teachers with Personalized Offers
Headspace rewards teachers with a personalized offer that brought in 25K new subscribers.
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SoundCloud Launches Gated Student Offer To Drive Conversions
SoundCloud was able to get new customers with an exclusive offer and by getting younger subscribers verified, their continued loyalty is highly likely.
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Pandora Attracts Paid Subscribers with New Offers
To increase engagement among high value segments, Pandora implemented gated offers to students and to the military.
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Pandora Targets Streaming Media’s Next Hot Segment: The Military
Pandora is reaching out to the military community and having great success.
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