Clear Out Excess Inventory With Strategic Promotions
Retailers can use techniques such as gated offers and limited-time deals to clear out excess inventory while protecting profit margins.
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Retailers can use techniques such as gated offers and limited-time deals to clear out excess inventory while protecting profit margins.
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Learn how retail brand VIVAIA used identity marketing to engage consumers, boost revenue, and increase conversions.
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As consumers increasingly value data privacy, brands need to find new ways of collecting and using data to improve the customer experience.
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With invited personalization, brands invite customers to share data about themselves and reward them with a tailored customer experience.
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Brands can stand out in this post-pandemic world by aligning with customer values, prioritizing zero-party data, and targeting specific communities.
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Retailers such as ASICS are using zero-party data to build highly personalized campaigns that drive loyalty and acquisition.
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Make the most of the zero-party data you gather by leveraging loyalty programs, building exclusive offers, and tapping into new audiences.
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Continue driving revenue even during a recession by using zero-party data to build personalized campaigns and offering targeted promotions.
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By using SheerID for exclusive offers to the military, teachers, and more, VIVAIA increased verifications by 385% and boosted revenue by 817% in a month.
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Brands can use exclusive deals to gather zero-party data, which can then be used to continue engaging customers with personalized content.
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May has become one of the biggest revenue-generating months. Here’s how retailers can take advantage of this trend.
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Zero-party data helps brands meet the needs of customers, gain trust, and comply with privacy regulations.
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Learn how to use zero-party data to drive value by building media networks, strengthening brand partnerships, and offering exclusive deals.
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Follow these best practices to ensure that your holiday campaigns drive not only short-term sales but long-term customer loyalty.
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Vineyard Vines offers discounts to communities such as students and healthcare workers to keep its customers coming back for more
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Mattress brand Tuft & Needle found success by building personalized campaigns and offering discounts to select communities.
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The North Face supported frontline workers with a 50% discount in 2020 and has since expanded into evergreen identity marketing programs.
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Lovesac's Everyday Heroes discount program helped the brand acquire new customers, supported frontline workers, and generated loyalty.
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Leverage exclusive offers for communities such as students, teachers and military members to drive in-store traffic.
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SheerID and Retail Gazette discuss how community building, targeted messaging, and new selling models can win loyal customers as the cost of living rises.
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