Clear Out Excess Inventory With Strategic Promotions
Retailers can use techniques such as gated offers and limited-time deals to clear out excess inventory while protecting profit margins.
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Retail
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How VIVAIA Is Beating Its Competition in the DTC eCommerce Market
Learn how retail brand VIVAIA used identity marketing to engage consumers, boost revenue, and increase conversions.
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3 Ways Collecting Consumer Data Boosts Customer Experience
As consumers increasingly value data privacy, brands need to find new ways of collecting and using data to improve the customer experience.
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Is Invited Personalization the Future of Cookieless Marketing?
With invited personalization, brands invite customers to share data about themselves and reward them with a tailored customer experience.
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3 Customer Acquisition Strategies for Post-Pandemic Retail
Brands can stand out in this post-pandemic world by aligning with customer values, prioritizing zero-party data, and targeting specific communities.
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Why ASICS and Other DTC Retailers are Turning to Zero-Party Data
Retailers such as ASICS are using zero-party data to build highly personalized campaigns that drive loyalty and acquisition.
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How Brands and Retailers Can Maximize the Value of Zero-Party Data
Make the most of the zero-party data you gather by leveraging loyalty programs, building exclusive offers, and tapping into new audiences.
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4 Steps Retailers Can Take to Market Themselves in a Recession
Continue driving revenue even during a recession by using zero-party data to build personalized campaigns and offering targeted promotions.
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VIVAIA Puts Customers First While Boosting Revenue 817%
By using SheerID for exclusive offers to the military, teachers, and more, VIVAIA increased verifications by 385% and boosted revenue by 817% in a month.
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How Marketers Can Gather Zero-Party Data Through Promotions
Brands can use exclusive deals to gather zero-party data, which can then be used to continue engaging customers with personalized content.
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Why May is the New Black Friday
May has become one of the biggest revenue-generating months. Here’s how retailers can take advantage of this trend.
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How Zero-Party Data Improves on the Promise of First-Party Data
Zero-party data helps brands meet the needs of customers, gain trust, and comply with privacy regulations.
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3 Ways Retailers Can Gather, Harness and Effectively Use Zero-Party Data
Learn how to use zero-party data to drive value by building media networks, strengthening brand partnerships, and offering exclusive deals.
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Making Loyal Customers Out of Holiday Shoppers
Follow these best practices to ensure that your holiday campaigns drive not only short-term sales but long-term customer loyalty.
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Vineyard Vines Generates Goodwill by Giving Frontline Workers the Shirt Off Its Back
Vineyard Vines offers discounts to communities such as students and healthcare workers to keep its customers coming back for more
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Tuft & Needle Helps Everyday Heroes Get the Sleep They Deserve
Mattress brand Tuft & Needle found success by building personalized campaigns and offering discounts to select communities.
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How The North Face Supported Frontline Workers in Their Moment of Need
The North Face supported frontline workers with a 50% discount in 2020 and has since expanded into evergreen identity marketing programs.
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Lovesac Wins Frontline Workers by Offering Them a Place of Respite
Lovesac's Everyday Heroes discount program helped the brand acquire new customers, supported frontline workers, and generated loyalty.
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How to Attract More In-Store Shoppers with Community-Based Offers
Leverage exclusive offers for communities such as students, teachers and military members to drive in-store traffic.
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Webinar: How to Acquire Customers in an Economic Downturn
SheerID and Retail Gazette discuss how community building, targeted messaging, and new selling models can win loyal customers as the cost of living rises.
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