How Retailers Can Cut Through the Noise This Holiday Season
Attract holiday shoppers this season with live offers, gamification, and gated offers for exclusive consumer communities.
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Retail
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Consumer Electronics Overview_0522
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Apparel Overview_0522
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Convert Holiday Shoppers to Year-Round Fans
Follow these best practices to ensure that your holiday campaigns drive not only short-term sales but long-term customer loyalty.
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Clear Out Excess Inventory With Strategic Promotions
Retailers can use techniques such as gated offers and limited-time deals to clear out excess inventory while protecting profit margins.
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How VIVAIA Is Beating Its Competition in the DTC eCommerce Market
Learn how retail brand VIVAIA used identity marketing to engage consumers, boost revenue, and increase conversions.
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3 Ways Collecting Consumer Data Boosts Customer Experience
As consumers increasingly value data privacy, brands need to find new ways of collecting and using data to improve the customer experience.
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Is Invited Personalization the Future of Cookieless Marketing?
With invited personalization, brands invite customers to share data about themselves and reward them with a tailored customer experience.
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Is Invited Personalization the Future of Cookieless Marketing?
With invited personalization, brands invite customers to share data about themselves and reward them with a tailored customer experience.
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3 Customer Acquisition Strategies for Post-Pandemic Retail
Brands can stand out in this post-pandemic world by aligning with customer values, prioritizing zero-party data, and targeting specific communities.
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Why ASICS and Other DTC Retailers are Turning to Zero-Party Data
Retailers such as ASICS are using zero-party data to build highly personalized campaigns that drive loyalty and acquisition.
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How Brands and Retailers Can Maximize the Value of Zero-Party Data
Make the most of the zero-party data you gather by leveraging loyalty programs, building exclusive offers, and tapping into new audiences.
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4 Steps Retailers Can Take to Market Themselves in a Recession
Continue driving revenue even during a recession by using zero-party data to build personalized campaigns and offering targeted promotions.
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VIVAIA Puts Customers First While Boosting Revenue 817%
When VIVAIA gave key customers an exclusive offer it boosted customer loyalty and drove a triple-digit increase in verifications and revenue in one month.
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How Marketers Can Gather Zero-Party Data Through Promotions
Brands can use exclusive deals to gather zero-party data, which can then be used to continue engaging customers with personalized content.
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Why May is the New Black Friday
May has become one of the biggest revenue-generating months. Here’s how retailers can take advantage of this trend.
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How Zero-Party Data Improves on the Promise of First-Party Data
Zero-party data helps brands meet the needs of customers, gain trust, and comply with privacy regulations.
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3 Ways Retailers Can Gather, Harness and Effectively Use Zero-Party Data
Learn how to use zero-party data to drive value by building media networks, strengthening brand partnerships, and offering exclusive deals.
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Vineyard Vines Generates Goodwill by Giving Frontline Workers the Shirt Off Its Back
Vineyard Vines offers discounts to communities such as students and healthcare workers to keep its customers coming back for more
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How The North Face Supported Frontline Workers in Their Moment of Need
The North Face supported frontline workers with a 50% discount in 2020 and has since expanded into evergreen identity marketing programs.
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