Why Your Exclusive Offers Need White-Label Verification

Exclusive offers for groups like students, teachers, and the military are a great way to acquire and retain customers. Research shows that more than two in three members of these groups said receiving an exclusive offer would make them try a new brand and be more loyal to it. 

But how you verify eligibility for your offer is critical. Some brands use a third-party affiliate for verification, but that can limit your short- and long-term success. 

A white-label verification process is most efficient for your customers and most effective for your brand. Here’s why. 

More Conversions

A third-party affiliate verification provider requires customers to create an account with their marketplace before verifying them for your exclusive offer. This extra step adds friction to the purchase process and can lead to cart abandonment. Having to create an account deters 24% of shoppers from buying. 

With a white-label provider, verification is seamlessly integrated into your checkout process, making it easy for a buyer to get verified and become a customer. 

Better Brand Experience

When verification for your offer occurs through a third-party affiliate, customers associate the joy of being rewarded with the affiliate, which steals your brand’s thunder. “AFFILIATE gave me a discount for being a teacher!” is the last thing you want a new customer to say. 

White-label verification keeps your customer entirely surrounded by your brand, from the moment they see your offer through the time they complete their purchase. This fully in-brand experience makes buyers associate the pleasure of receiving your offer with your brand. They leave the exchange feeling excited to be your customer. 

Greater Loyalty

The biggest payoff from your exclusive offer is the chance it gives you to nurture a new customer’s loyalty, and affiliate verification undermines that. Getting verified through a third-party affiliate exposes your customer to all the other offers in the affiliate’s marketplace. Now you’re competing for attention with the affiliate and hundreds of other brands. 

Imagine the ecommerce landscape is a mall and a shopper is ready to redeem your offer and make a purchase in your store. Then one of your store associates tells them that before they check out, they have to open an account with another store. The customer leaves to create the account, but then gets distracted by all the other stores’ deals, and that’s the last you see of them. 

The same distraction can happen when a customer is shopping in your brick-and-mortar locations. If they need to create an account in the affiliate’s marketplace to get verified, they might be tempted by a better deal they see from your competitors and never complete their purchase with you. 

When you verify customers through a white-label platform, you keep them in your store, enabling the omnichannel experience that customers want and that benefits your brand.

White-label verification unleashes the full power of your exclusive offer because it lets you own the customer relationship. When you have a direct relationship with your customers, you can devote your efforts to make it deep and lasting. That’s when your offer yields the return you really want–greater customer lifetime value.

Learn how the SheerID Open Verification Platform offers a white-label solution that gives customers a better brand experience and can help you drive their loyalty.