Julie Cox, vice president of financial services at SheerID, will be hosting the ‘What Financial Services Marketers Can Learn From Retail: 2021 Trends’ session at The Digital Marketing for Financial Services Summit. The session takes place on Wednesday, February 24th @ 2:00 PM PST.
Julie will be interviewing Sanjib Kalita, CEO of Guppy, and Editor in Chief at Money20/20. Kalita grew Money20/20 from a startup to the world’s leading Fintech event. Together, they will discuss the latest trends in retail and explain how financial services marketers can update their playbooks to grow digital accounts and win the hearts of long-term customers.
Attendees can learn more about:
- The latest trends in consumer marketing that are relevant for financial services
- New techniques to market to consumers that drive 3x engagement of current personalization approaches
- New customer segments that financial service brands often overlook
- Data and security tips you can put in place that build consumer trust
This is the 6th annual Digital Marketing for Financial Services Summit and the event enables senior financial marketing executives to access cutting-edge and strategically focused content in an environment conducive to forging lasting business relationships.