How to Enrich Your Data to Re-Engage Customers
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Third-party cookies are out and consumer-provided data is in. Learn why marketers are turning to zero-party data to meet the challenge of data deprecation.
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Read how Strive is reaching out to military communities offering additional, free offers to show support and recognition of their service.
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Read how Gainful’s personalized offer transformed a student's health and turned her into a devoted brand advocate.
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We are proud to be celebrating our 10-Year Anniversary as a Leader in Identity Marketing
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Learn how SheerID and identity marketing can help gather and use zero-party data to optimize your customer acquisition and loyalty programs.
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Learn the differences between first-party data and zero-party data and how to use information to create personalized customer experiences.
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Customers will share personal information in exchange for something they value. Learn how to create this exchange and build customer loyalty.
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Learn how premiere outdoor brand Helly Hansen uses zero-party data to develop robust discount programs and maximize lifetime customer value.
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Learn about a new way to create personalization, collect zero-party data, and deliver a seamless customer experience that drives engagement.
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Jake Weatherly, SheerID’s CEO, reflects on last year’s wins and shares a short company video featuring his colleagues' best holiday memories.
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Learn how targeting professional communities with personalized offers can generate new business, build loyalty, and make consumers feel valued.
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Learn how you can acquire your ideal customers and collect zero-party data by marketing to the consumer communities your personas belong to.
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Learn how SheerID’s new automatic UTM campaign reporting feature can identify and assess campaigns and channels that bring you new customers.
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Discover 6 tips for acquiring military customers with a Veterans Day campaign that gives you zero-party data to nurture their loyalty.
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Learn how TIDAL leverages the zero-party data it collects from identity marketing campaigns to cultivate greater loyalty among its consumer communities.
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Learn how ASICS’ is using innovative strategies like identity marketing to build meaningful and lucrative customer relationships in a cookieless world.
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Learn about a new marketing strategy that increases your ability to verify and acquire low-risk, highly loyal customers who will become brand advocates.
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