How to Market to Seniors

Marketing to seniors can expand your company's growth. Make buying easy, write clear product descriptions, avoid hard-sells, and educate.

7 Predictions on How Segmented Marketing Will Evolve

Check out our top predictions on how segmented marketing will continue to evolve.

Marketing to College Students Decoded

When it comes to marketing to college students, you have to do things a little bit differently.

Why SheerID Prioritizes Conversion Tools

SheerID’s verification platform is proven to boost conversions and maximize ROI with gated, exclusive offers.

How to Improve Conversion Rate (and Performance)

Check out our top 10 ways to improve your conversion rate on your marketing campaigns.

Developing a Customer Acquisition Plan for New Movers

Building a customer acquisition plan for new movers can give you a massive ROI on your marketing efforts.

Using Data Enrichment

Data enrichment is one of the most valuable ways to segment your customers and enhance your marketing strategy.

Marketing in a Recession: What It’s All About

Marketing in a recession is all about reallocating, rethinking, and reassessing your marketing activities.

Using Different Types of Discounts

Check out our guide to our favorite types of discounts and learn how you can implement them.

5 Ways to Decrease Your Customer Acquisition Cost

Decreasing your customer acquisition cost is one of most important things you can do, especially during an economic downturn.

Customer Loyalty: Definition, Tips, & Solutions

8 Ways to Increase Customer Lifetime Value With Digital Marketing

7 Loyalty Marketing Strategies to Keep Customers Coming Back

Back to Basics: Why Offer a Discount?

There are plenty of reasons why you should offer a discount program. Learn about the benefits and the ways in which you can roll one out right away.

Building a Zero-Party Data Strategy That Improves Customer Retention

Learn more about how your business can leverage zero-party data to improve customer retention.

Create Brand Loyalty By Helping Your Customers Achieve Their Dreams

Read how Willow’s identity marketing campaign brought one customer closer to her dream and inspired her to create videos that promoted the brand to the world.

Improving Consumer Data Collection in a World Without Cookies

Optimize your consumer data collection methods and make the most of zero-party data as third-party cookies become a thing of the past.

Why and How You Should Market to Low-Income Communities

Learn how giving exclusive offers to low-income communities can bring you new customers and grow brand awareness and loyalty.

Customer Acquisition or Retention?

Customer acquisition and retention are both important for growth. Here’s how to use them to build a loyal, lasting customer base.