Drive Loyalty and Protect Exclusive Offers with AI-Powered Verification
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SheerID Blog
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How to Create Richer Segments with Verified First-Party Data
Leveraging verified first-party data from customer communities enables deeper audience segmentation, driving personalized campaigns, engagement, and strong ROAS.
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Using Data Enrichment to Build a Better Engagement Strategy
Data enrichment is one of the most valuable ways to segment your customers and enhance your marketing strategy.
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8 Tips for Engaging Your Community Throughout the Holiday Season
Learn you can drive more revenue and deepen the loyalty of your key communities with campaigns and tactics that make them feel extra special.
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How Frasers Group Uses Student Offers to Build Gen Z Loyalty
Learn about the hidden costs of using an affiliate to verify your community-based offers and how using an open verification platform instead can drive better results.
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How Third-Party Affiliate Verification Undercuts Marketing ROI
Learn about the hidden costs of using an affiliate to verify your community-based offers and how using an open verification platform instead can drive better results.
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4 Reasons Not to Share Your Verification Data with Affiliates
You work hard to collect accurate consumer data. When you share this data with affiliate verification providers, you lose control of your customer relationships.
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Why Your Exclusive Offers Need White-Label Verification
How you verify eligibility for your exclusive offers is critical to your success. A white-label verification process is most efficient for your customers and most effective for your brand.
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The Difference Between Closed-Affiliate and Open Verification: Why It Matters for Your Brand
Learn why you should avoid predatory closed-affiliate providers, and how SheerID collects your data securely so you can build direct customer relationships.
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How to Pick the Right Solution to Promote Your Gated Offer
Getting a gated offer in front of new audiences can be challenging. SheerID can help you find the right solution to meet your marketing goals.
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How Telco Can Retain Low-Income Customers after ACP
Learn how verified, exclusive offers can help Telco companies maintain and grow programs for consumers on government assistance and qualify for BEAD grants.
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How to Create an Effective Omnichannel Rewards Strategy
Boost sales & loyalty with an Omnichannel Rewards Strategy. Learn to offer exclusive discounts across multiple channels, engage communities & stand out.
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Using MACH Principles to Build Better Retail Customer Experiences
Retailers looking to adapt to evolving customer needs should consider incorporating MACH technologies into their strategy.
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How to Boost Customer Loyalty After the Holiday Season
Start the new year right with these expert marketing tactics for boosting customer loyalty after the holidays.
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The Top 6 Segmented Marketing Trends to Maximize ROI
Check out our top predictions on how segmented marketing will continue to evolve.
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How Beauty Brands Can Win Customers This Holiday Season
Beauty brands can capitalize on holiday spending this season with influencer marketing, live shopping, and loyalty apps.
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How to Pick the Right Consumer Community for Your Brand
Every brand has a consumer community. Discover your community and use its networking power to help your personalized marketing go viral.
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How Retailers Can Cut Through the Noise This Holiday Season
Attract holiday shoppers this season with live offers, gamification, and gated offers for exclusive consumer communities.
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Marketing to Generation Z
Gen Z marketing is all about brand loyalty, public missions, product quality, and service. Check out how you can reach Gen z where they’re at.
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What Most Brands Get Wrong about Customer Loyalty: An Interview with Peter Fader
SheerID's Bill Schneider sits down with Wharton Professor of Marketing Peter Fader to discuss how brands should address customer loyalty.
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