How Zero-Party Data Can Turn Key Professionals into Influencers

Learn how premiere outdoor brand Helly Hansen uses zero-party data to develop robust discount programs and maximize lifetime customer value.

3 Strategies to Increase Retail Customer Engagement

Learn about a new way to create personalization, collect zero-party data, and deliver a seamless customer experience that drives engagement.

2021: A Year to Be Thankful

Jake Weatherly, SheerID’s CEO, reflects on last year’s wins and shares a short company video featuring his colleagues' best holiday memories.

How to Use Professions-Based Marketing to Acquire New Customers

Learn how targeting professional communities with personalized offers can generate new business, build loyalty, and make consumers feel valued.

6 Steps to Engaging Your Personas with Identity Marketing

Learn how you can acquire your ideal customers and collect zero-party data by marketing to the consumer communities your personas belong to.

How to Gain Cross Channel Insight into Identity Marketing Success

Learn how SheerID’s new automatic UTM campaign reporting feature can identify and assess campaigns and channels that bring you new customers.

How to Build a Veterans Day Campaign that Brings You Loyal Customers

Discover 6 tips for acquiring military customers with a Veterans Day campaign that gives you zero-party data to nurture their loyalty.

How TIDAL Uses Identity Marketing to Build Customer Loyalty

Learn how TIDAL leverages the zero-party data it collects from identity marketing campaigns to cultivate greater loyalty among its consumer communities.

How ASICS Drives Double-Digit Growth with Zero-Party Data

Learn how ASICS’ is using innovative strategies like identity marketing to build meaningful and lucrative customer relationships in a cookieless world.

How to Find Digital Banking Customers Your Risk Team Will Love

Learn about a new marketing strategy that increases your ability to verify and acquire low-risk, highly loyal customers who will become brand advocates.

How to Run a Successful Identity Marketing Sweepstakes

New Harris Survey: Teachers’ Plight and How Brands Can Help

Five Tips From 44 CMOs On Building Trust With Zero-Party Data

Think Outside the Mailbox: How to Digitize a New Movers Campaign

People and families are on the move. Read how SheerID's new movers verification will make it quick and easy for customers to receive your discount.

Is invited personalization the future of cookieless marketing?

Invited personalization allows retailers to understand their consumers on a deeper level, building a relationship based on transparency and trust.

Using Zero-Party Data to Create Value for Financial Customers

Read how knowing when consumers belong to a community or group that is central to their identity can help marketers understand what those consumers want and need.

How to Boost Affiliate Marketing with Gated Offers and FMTC

Learn how integrating FMTC’s affiliate marketing platform with SheerID helps brands acquire more new customers through affiliate sites.

Purple Launches “Hero Week” Sweepstakes For Chance to Win $1,000

Purple is celebrating the Military, Healthcare, Educators, and First Responder communities in partnership with SheerID with their “Hero Week” sweepstakes running from May 1-8, 2021.

Is It Back to Normal for Students When They Return to School?

New research reveals the impact COVID-19 has had on college students’ lives and buying behaviors—and how brands can best respond to win students' business.