Third-party cookies are out and consumer-provided data is in. Learn why marketers are turning to zero-party data to meet the challenge of data deprecation.
Read how Strive is reaching out to military communities offering additional, free offers to show support and recognition of their service.
Read how Gainful’s personalized offer transformed a student's health and turned her into a devoted brand advocate.
We are proud to be celebrating our 10-Year Anniversary as a Leader in Identity Marketing
Learn how SheerID and identity marketing can help gather and use zero-party data to optimize your customer acquisition and loyalty programs.
Learn the differences between first-party data and zero-party data and how to use information to create personalized customer experiences.
Customers will share personal information in exchange for something they value. Learn how to create this exchange and build customer loyalty.
Learn how premiere outdoor brand Helly Hansen uses zero-party data to develop robust discount programs and maximize lifetime customer value.
Learn about a new way to create personalization, collect zero-party data, and deliver a seamless customer experience that drives engagement.
Jake Weatherly, SheerID’s CEO, reflects on last year’s wins and shares a short company video featuring his colleagues' best holiday memories.
Learn how targeting professional communities with personalized offers can generate new business, build loyalty, and make consumers feel valued.
Learn how you can acquire your ideal customers and collect zero-party data by marketing to the consumer communities your personas belong to.
Learn how SheerID’s new automatic UTM campaign reporting feature can identify and assess campaigns and channels that bring you new customers.
Discover 6 tips for acquiring military customers with a Veterans Day campaign that gives you zero-party data to nurture their loyalty.
Learn how TIDAL leverages the zero-party data it collects from identity marketing campaigns to cultivate greater loyalty among its consumer communities.
Learn how ASICS’ is using innovative strategies like identity marketing to build meaningful and lucrative customer relationships in a cookieless world.
Learn about a new marketing strategy that increases your ability to verify and acquire low-risk, highly loyal customers who will become brand advocates.