Marketing to Generation Z

Gen Z marketing is all about brand loyalty, public missions, product quality, and service. Check out how you can reach Gen z where they’re at.

What Most Brands Get Wrong about Customer Loyalty: An Interview with Peter Fader

SheerID's Bill Schneider sits down with Wharton Professor of Marketing Peter Fader to discuss how brands should address customer loyalty.

Protecting Your Promotions: Using Identity Verification to Secure Your Bottom Line

Fraud & discount abuse pose a substantial threat for brands offering high-value promotional offers. Explore options for protecting your bottom line.

Convert Holiday Shoppers to Year-Round Fans

Follow these best practices to ensure that your holiday campaigns drive not only short-term sales but long-term customer loyalty.

A New Way of Collecting Consumer Data

Brands need to focus on providing long-term value with the data they gather. Here are three ways marketers can put this principle into practice.

The Secret to Attracting 34 Million Military Consumers

Convert Gen Z Consumers Into Loyal Customers

Brands can win the loyalty of the coveted Gen Z segment by honoring social values, personalizing campaigns, and offering flexible payment options.

Clear Out Excess Inventory With Strategic Promotions

Retailers can use techniques such as gated offers and limited-time deals to clear out excess inventory while protecting profit margins.

Why Brands Should Prioritize Omnichannel Marketing

Learn why brands need to double down on omnichannel marketing strategies, especially if they want to win Gen Z customers.

Build a Cost-Effective Telecom Acquisition and Engagement Strategy with Zero-Party Data

Learn how telecom providers can acquire key consumer communities and nurture their loyalty with zero-party data.

How Media & Entertainment Companies Can Stop Churn and Win Loyal Customers

Don't stop marketing during a recession. Instead, use personalized discounts to encourage customer loyalty and drive retention.

How Telecom Companies Can Stop Churn and Win Loyal Customers

Don't stop marketing during a recession. Instead, use personalized discounts to encourage customer loyalty and drive retention.

Build a Cost-Effective Media & Entertainment Acquisition and Engagement Strategy with Zero-Party Data

Learn how media and entertainment companies can acquire key consumer communities and nurture their loyalty with zero-party data.

Paramount+ Engages Student Subscribers with a Gated Offer

Top Marketing Strategies for High-Performing Exclusive Offers

Learn how to promote your exclusive offers like a pro by following the examples set by these amazing SheerID brands.

Support Your Customers’ Values, Win Their Loyalty

To attract customers, brands need to reflect the values of shoppers by implementing personalized marketing and gated offers.

Boost Customer Acquisition and Gain Customer Loyalty

When Willow gave an exclusive offer to healthcare workers it helped one nurse achieve her dream and inspired her to promote the brand to the world.

How Comcast Created a Top Performing Gated Student Program

Comcast partnered with Amazon Music to create a compelling special offer.

How Headspace Got 25K New Subscribers and Cut Fraud by More than 30%

Headspace rewards teachers with a personalized offer that brought in 25K new subscribers.