The Problems with Zero-Party Data and How to Address Them

SheerID and Refuel Agency Join Forces on STRIVE Campaign for the Military

Cookies are Crumbling: How Will You Respond? – Infographic

Third-party cookies are out and consumer-provided data is in. Learn why marketers are turning to zero-party data to meet the challenge of data deprecation.

STRIVE Offers Free Resources to Market to the Military

Read how Strive is reaching out to military communities offering additional, free offers to show support and recognition of their service.

How Gainful’s Discount Program Changed a Student’s Life

Read how Gainful’s personalized offer transformed a student's health and turned her into a devoted brand advocate.

SheerID Celebrates 10-Year Anniversary as a Leader in Identity Marketing

We are proud to be celebrating our 10-Year Anniversary as a Leader in Identity Marketing

Why Zero-Party Data is Key in a Cookieless Future

Learn how SheerID and identity marketing can help gather and use zero-party data to optimize your customer acquisition and loyalty programs.

What is the Difference Between First- and Zero-Party Data?

Learn the differences between first-party data and zero-party data and how to use information to create personalized customer experiences.

How Marketers Can Use Zero-Party Data to Improve the Customer Experience

Customers will share personal information in exchange for something they value. Learn how to create this exchange and build customer loyalty.

How Zero-Party Data Can Turn Key Professionals into Influencers

Learn how premiere outdoor brand Helly Hansen uses zero-party data to develop robust discount programs and maximize lifetime customer value.

3 Strategies to Increase Retail Customer Engagement

Learn about a new way to create personalization, collect zero-party data, and deliver a seamless customer experience that drives engagement.

2021: A Year to Be Thankful

Jake Weatherly, SheerID’s CEO, reflects on last year’s wins and shares a short company video featuring his colleagues' best holiday memories.

How to Use Professions-Based Marketing to Acquire New Customers

Learn how targeting professional communities with personalized offers can generate new business, build loyalty, and make consumers feel valued.

6 Steps to Engaging Your Personas with Identity Marketing

Learn how you can acquire your ideal customers and collect zero-party data by marketing to the consumer communities your personas belong to.

How to Gain Cross Channel Insight into Identity Marketing Success

Learn how SheerID’s new automatic UTM campaign reporting feature can identify and assess campaigns and channels that bring you new customers.

How to Build a Veterans Day Campaign that Brings You Loyal Customers

Discover 6 tips for acquiring military customers with a Veterans Day campaign that gives you zero-party data to nurture their loyalty.

How TIDAL Uses Identity Marketing to Build Customer Loyalty

Learn how TIDAL leverages the zero-party data it collects from identity marketing campaigns to cultivate greater loyalty among its consumer communities.

How ASICS Drives Double-Digit Growth with Zero-Party Data

Learn how ASICS’ is using innovative strategies like identity marketing to build meaningful and lucrative customer relationships in a cookieless world.

How to Find Digital Banking Customers Your Risk Team Will Love

Learn about a new marketing strategy that increases your ability to verify and acquire low-risk, highly loyal customers who will become brand advocates.