How Brands and Retailers Can Maximize the Value of Zero-Party Data
Make the most of the zero-party data you gather by leveraging loyalty programs, building exclusive offers, and tapping into new audiences.
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4 Steps Retailers Can Take to Market Themselves in a Recession
Continue driving revenue even during a recession by using zero-party data to build personalized campaigns and offering targeted promotions.
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How to Win Students When the Economy Is Down
Learn why exclusive offers are the best way to acquire loyal back-to-school business when times are hard.
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Marketers: It’s Time to Offer Customers Real Value if You Want Their Data
With the decline of third-party data, brands should switch to zero-party data. But to do so, you need to incentivize customers to share data.
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How Marketers Can Gather Zero-Party Data Through Promotions
Brands can use exclusive deals to gather zero-party data, which can then be used to continue engaging customers with personalized content.
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Why May is the New Black Friday
May has become one of the biggest revenue-generating months. Here’s how retailers can take advantage of this trend.
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How Zero-Party Data Improves on the Promise of First-Party Data
Zero-party data helps brands meet the needs of customers, gain trust, and comply with privacy regulations.
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3 Ways Retailers Can Gather, Harness and Effectively Use Zero-Party Data
Learn how to use zero-party data to drive value by building media networks, strengthening brand partnerships, and offering exclusive deals.
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Why Marketers Need to Shift Their Mindsets to Survive in a Cookieless World
Brands need to focus on providing long-term value with the data they gather. Here are three ways marketers can put this principle into practice.
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Making Loyal Customers Out of Holiday Shoppers
Follow these best practices to ensure that your holiday campaigns drive not only short-term sales but long-term customer loyalty.
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How to Build a Loyalty Program That Resonates With Gen Z
Brands can win the loyalty of the coveted Gen Z segment by honoring social values, personalizing campaigns, and offering flexible payment options.
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How to Move Post-Holiday Excess Inventory—and Maintain Brand Value
Retailers can use techniques such as gated offers and limited-time deals to clear out excess inventory while protecting profit margins.
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Why Brands Must Double Down on Omnichannel Marketing
Learn why brands need to double down on omnichannel marketing strategies, especially if they want to win Gen Z customers.
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Consumers Value Values—and Their Loyalty Depends on Them
To attract customers, brands need to reflect the values of shoppers by implementing personalized marketing and gated offers.
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5 Wege zur Reduzierung Ihrer Kundengewinnungskosten
Die Senkung Ihrer Kundenakquisitionskosten ist eines der wichtigsten Dinge, die Sie tun können, insbesondere während eines wirtschaftlichen Abschwungs.
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6 Tips for Choosing the Best Student Verification Solution
Student discounts engage Gen Zers worldwide. Use this student verification solution checklist to protect your offer and maximize conversions.
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How to Attract More In-Store Shoppers with Community-Based Offers
Leverage exclusive offers for communities such as students, teachers and military members to drive in-store traffic.
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