How Verifying Your Exclusive Offers On-Site Drives Revenue and Loyalty

September 30, 2025

Christine Reyes

The ability to cultivate direct relationships with your customers is critical to your company’s success. Giving an exclusive offer to your key audiences—like students, educators, healthcare workers/first responders, and the military—is a great way to launch and drive those relationships, especially if you create the offers strategically. But sending customers away from your website to get verified for it undermines the meaningful connections you need to form.

When you verify customers off-site, you risk losing conversions and eroding brand trust. Worse yet, you give up control of the customer experience and the permissioned data you collect, which you can leverage for greater loyalty.

This blog outlines the pitfalls of off-site verification—and how bringing verification onsite can help you create meaningful, profitable, and lasting customer relationships.

The Hidden Costs of Off-site Verification

Lower Conversions

The Baymard Institute found that the rate of online shopping cart abandonment rate is more than 70%. And nearly 20% of consumers attribute that to a checkout process that’s too long or complicated.

Redirecting customers to an off-site verification provider throws them into a new and unfamiliar interface. And it forces them to create an account with that provider, which adds even more friction and lowers the odds that they’ll return to your website and complete their purchase.

Broken Brand Trust

“Brand trust is fragile,” says Stephanie Copeland Weber, SheerID’s CEO. “A sudden redirect away from your website can feel jarring, even suspicious.”

Sending customers off-site to get verified for your offer can raise doubts about whether the verification data they need to provide is safe. They may feel nervous about completing the process and unsure whether they can trust your company. If that happens, you’ll lose the purchase and make it harder to win them back.

Loss of Control of Your Customer’s Experience and Data

Handing over verification to an off-site provider gives them control of a critical part of the purchase process. Their CX may not align with your brand’s tone, identity, or approach to customer service service. The provider may even monetize your customer’s data by using it to market to them on behalf of other brands, including your competitors. That’s a sure-fire way to kill the direct relationship you’re trying to build.

The Benefits of On-Site Verification

A Streamlined Process and Higher Conversions

When verification occurs onsite, customers experience it as a seamless step in your purchase process and remain focused on the value of the offer and the feeling of being rewarded. This reduces friction, drives more conversions, and establishes your brand as one that puts their experience first.

Greater Brand Trust

An in-brand verification process creates a direct and transparent relationship with your customer. By not handing them off to an unknown third-party, you’re assuring them their data is safe and that the relationship they’re forming is with your brand. This creates a foundation of trust that makes them more likely to buy again and remain loyal.

Full Ownership of the Customer Experience and Data for Greater Loyalty

On-site verification enables you to create a CX that aligns with your brand and to own all the permissioned data you collect. You can stream it into your martech platforms and activate it across your martech stack. When the data is appended to your customer profiles, you can create more personalized marketing to re-engage them—even customer who who aren’t eligible for your offer.

When Codecademy appended the permissioned customer data it collected during the verification process to its CRM, it enabled the company to improve user engagement throughout the customer journey, including email open rates exceeding 55%.

The insight the data gives you is marketing gold and you can mine it to nurture loyalty, drive higher CLVs, and increase the ROI of all your campaigns.

Leverage Your Offers to Launch a Lifelong Customer Relationship

Your customer relationships are too valuable to outsource. When you verify your exclusive offers onsite, you can build seamless customer experiences that reinforce trust in your brand from the very first interaction. And you own the permissioned data you collect and can use it to create campaigns that deepen your customer relationships and drive CLV.

SheerID’s Audience Network enables onsite verification of 2.5 billion consumers in hundreds of audiences around the world. It’s part of our Audience Data Platform, which instantly verifies eligibility for your offer using 200K+ authoritative data sources and streams the verified data you collect to 400+ martech platforms to drive re-engagement and loyalty.