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Marketing Strategies for Student and Gen Z Shoppers
J.Crew Drives 7x Conversions with an Exclusive Back-to-School Offer

J.Crew Drives 7x Conversions with an Exclusive Back-to-School Offer

Using SheerID's data services, J.Crew acquires 7X more teachers and Gen Z with a gated back to school offer.

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New Survey Reveals 90 Percent of Gen Z Students in India Are More Likely to Purchase from Brands That Give Exclusive Offers

Study released by SheerID shows that more than half of Gen Z students in India feel optimistic about the economy and exclusive offers are an effective way to reach them.

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23 days ago
New Survey Reveals 90 Percent of Gen Z Students in India Are More Likely to Purchase from Brands That Give Exclusive Offers

Study released by SheerID shows that more than half of Gen Z students in India feel optimistic about the economy and exclusive offers are an effective way to reach them.

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about 1 month ago
How NASCAR Finishes First with A VIP Student Experience

Discover how NASCAR won Gen Z with exclusive experiences at Homestead Miami Speedway, offering college students beach sports, a live DJ, and more at half price!

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about 1 month ago
2024 Consumer Report: How to Win Gen Z in India

Our new survey spills the tea on a strategy that will make 9 in 10 Gen Z more likely to buy from your brand: exclusive student offers that reward their lifestage.

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about 2 months ago
How Frasers Group Uses Student Offers to Build Gen Z Loyalty

Learn about the hidden costs of using an affiliate to verify your community-based offers and how using an open verification platform instead can drive better results.

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2 months ago
How NASCAR Engages Gen Z for Long-Term Loyalty

Learn how NASCAR's exclusive experiences attract younger audiences to the racetrack and their playbook for engaging college students with Allyson Piatt at NASCAR, and Bill Schneider at SheerID.

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3 months ago
Unlock Gen Z's Loyalty

Learn Frasers Group’s strategy to engage Gen Z shoppers and build brand loyalty, with Danni Woodland, Frasers Group’s performance marketing manager, and SheerID’s Anjanette Hill Mendoza.

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4 months ago
Best Practices for Student Offers

Innovative Promotional Strategies for Exclusive Student Offers

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4 months ago
How to Pick the Right Solution to Promote Your Gated Offer

Getting a gated offer in front of new audiences can be challenging. SheerID can help you find the right solution to meet your marketing goals.

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5 months ago
Consumer Report: How to Win Gen Z in 2024

Our new survey spills the tea on a strategy that will make 8 in 10 Gen Z more likely to buy from your brand: exclusive offers that reward their lifestage.

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5 months ago
Winning Gen Z with Exclusive Offers in 2024

Learn more about how to engage, convert, and turn Gen Z into your biggest stans.

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8 months ago
How to Create a Successful Gated Offer Program for Young Adults

Leverage these best practices to create a successful SheerID Gated Offer program for young adults and capture the Gen Z market.

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8 months ago
Lufthansa Reaches New Heights with its Student Offer

Matthew Donaldson shares how Lufthansa engaged Gen Z with a verified student offer that drove a 2x increase in conversions.

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9 months ago
Building Emotional Connections to Reach New Customers

This on-demand webinar, powered by Retail Gazette uncovers the importance of building strong emotional connections with customers. Alongside some cutting-edge market research, we explore Lufthansa’s s

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10 months ago
How to Pick the Right Consumer Community for Your Brand

Every brand has a consumer community. Discover your community and use its networking power to help your personalized marketing go viral.

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11 months ago
Marketing to Generation Z

Gen Z marketing is all about brand loyalty, public missions, product quality, and service. Check out how you can reach Gen z where they’re at.

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11 months ago
Grow Revenue by Marketing to Students For Back-To-School

Watch this video to boost back-to-school conversions with expert strategies on timing, structure, and real-use case insights for revenue growth.

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about 1 year ago
How Paramount + Increases Student CLV with SheerID

Paramount + Sr. Product Marketing Mgr. describes how an exclusive offer verified by SheerID is driving higher retention rates of Gen Z customers.

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about 1 year ago
How Comcast Created a Top Performing Gated Student Program

Comcast partnered with Amazon Music to create a compelling special offer.

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about 1 year ago
How YNAB Won Student Subscribers with Digital Verification

By using SheerID for digital verification, You Need A Budget has saved 300 hours & $20k in support costs per year & driven a 68% increase in student acquisition.

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about 1 year ago
How VIVAIA Is Beating Its Competition in the DTC eCommerce Market

Learn how retail brand VIVAIA used identity marketing to engage consumers, boost revenue, and increase conversions.

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