How Music Streamer Tidal Builds Customer Loyalty
Using consumer data to create targeted messages is a highly effective way to acquire new customers— but only if the data provides meaningful insight. But how can you collect truly relevant data from prospects when you know so little about them? One of the most valuable things you can know about your customers is the communities they belong to. And inviting groups like students, teachers, and the military a gated, exclusive offer is a great way to get prospects to identify themselves as members of the communities you want to reach. Brands like TIDAL are using this approach to collect this kind of zero-party data, and they’re using it to create a world-class customer experience. View this webinar to hear Angelo Sasso, SVP, Customer Engagement, TIDAL and Jake Weatherly, CEO, SheerID discuss how you can leverage this strategy to: - Identify and acquire high-value customers. - Increase customer retention. - Give your customers a sense of belonging that leads to lifelong loyalty.