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How Emotional Connections Unlock Customer Lifetime Value: Challenge Conventional Notions of Loyalty

The key to growing a business isn’t acquiring customers as cheaply as possible. It’s identifying and super-serving your best customers to maximize the value they bring to your company.

In this webinar, Wharton marketing professor Peter Fader explains how taking this new approach can lead to more sustainable, profitable and enduring relationships. And Alice Mitchell, ASICS VP of global digital marketing, and Alex Pasley, CorePower Yoga SVP of strategy and revenue share how they’re creating an emotional connection with customers that keeps them coming back.

To learn more, you can also download a PDF of the webinar slides and read more the approach ASICS and CorePower Yoga are using to build customer loyalty.