Read how Willow’s identity marketing campaign brought one customer closer to her dream and inspired her to create videos that promoted the brand to the world.
SheerID CMO Sai Koppala shares his advice on how to incorporate zero-party data into your marketing strategy as third-party cookies phase out.
Learn how premiere outdoor brand Helly Hansen uses zero-party data to develop robust discount programs and maximize lifetime customer value.
Learn about a new way to create personalization, collect zero-party data, and deliver a seamless customer experience that drives engagement.
Learn how you can acquire your ideal customers and collect zero-party data by marketing to the consumer communities your personas belong to.
Learn how TIDAL leverages the zero-party data it collects from identity marketing campaigns to cultivate greater loyalty among its consumer communities.
Learn how ASICS’ is using innovative strategies like identity marketing to build meaningful and lucrative customer relationships in a cookieless world.
Learn 8 tips for getting more leads from a sweepstakes campaign that targets the your best consumer communities and can deliver a ROAS as high as 100:1.
Learn how Alteryx is building customer loyalty by giving students software and nurturing them into skilled users who carry the platform into the workforce.
There are nearly 7 million teachers in the United States – marketing to this influential group is a powerful way to create lifelong customers.
Research shows that giving personalized offers to college students creates an emotional connection that captures their business and increases their loyalty.
This article gives you the insight into the military audience you need to create marketing programs that capture their attention.
Brands know why data privacy is important; upholding consumer privacy is a cornerstone of establishing trust.
Explore the topic of cause marketing and find out how to build a cause-related strategy that fits your target customer.
Explore the trending topic of emotional marketing and why it's such an important resource in the modern marketer's toolkit.
CheapCaribbean rewarded nurses with a chance to win one of 50 free trips. Learn how the campaign captured 85 media pickups and thousands of new customers.
Giving personalized offers to nurses, first responders, teachers and students provides the support they want in this crisis and increases brand loyalty.
2 million first responders are putting their lives on the line. Learn how personalized offers support their work and launch a lifelong brand relationship.
AT&T is giving doctors and nurses 3 months of free wireless service. Learn how it’s helping healthcare workers by giving them the support they want.