How to Market to Seniors

Marketing to seniors can expand your company's growth. Make buying easy, write clear product descriptions, avoid hard-sells, and educate.

Customer Loyalty: Definition, Tips, & Solutions

Create Brand Loyalty By Helping Your Customers Achieve Their Dreams

Read how Willow’s identity marketing campaign brought one customer closer to her dream and inspired her to create videos that promoted the brand to the world.

How Marketers Can Leverage Forrester’s Study on Zero-Party Data

SheerID CMO Sai Koppala shares his advice on how to incorporate zero-party data into your marketing strategy as third-party cookies phase out.

How Zero-Party Data Can Turn Key Professionals into Influencers

Learn how premiere outdoor brand Helly Hansen uses zero-party data to develop robust discount programs and maximize lifetime customer value.

3 Strategies to Increase Retail Customer Engagement

Learn about a new way to create personalization, collect zero-party data, and deliver a seamless customer experience that drives engagement.

6 Steps to Engaging Your Personas with Identity Marketing

Learn how you can acquire your ideal customers and collect zero-party data by marketing to the consumer communities your personas belong to.

How TIDAL Uses Identity Marketing to Build Customer Loyalty

Learn how TIDAL leverages the zero-party data it collects from identity marketing campaigns to cultivate greater loyalty among its consumer communities.

How ASICS Drives Double-Digit Growth with Zero-Party Data

Learn how ASICS’ is using innovative strategies like identity marketing to build meaningful and lucrative customer relationships in a cookieless world.

How to Run a Successful Identity Marketing Sweepstakes

Learn 8 tips for getting more leads from a sweepstakes campaign that targets the your best consumer communities and can deliver a ROAS as high as 100:1.

Alteryx Promotes Customer Loyalty with Gated Offers for Students and Teachers

Learn how Alteryx is building customer loyalty by giving students software and nurturing them into skilled users who carry the platform into the workforce.

Marketing to Teachers

There are nearly 7 million teachers in the United States – marketing to this influential group is a powerful way to create lifelong customers.

Winning Gen Z Is Easy—Support Them Through the Pandemic

Research shows that giving personalized offers to college students creates an emotional connection that captures their business and increases their loyalty.

Marketing to the Military Explained

This article gives you the insight into the military audience you need to create marketing programs that capture their attention.

Why Data Privacy Matters to You and Your Customers

Brands know why data privacy is important; upholding consumer privacy is a cornerstone of establishing trust.

How Cause Marketing Can Help You Grow Your Business

Explore the topic of cause marketing and find out how to build a cause-related strategy that fits your target customer.

How to Connect with Customers through Emotional Marketing

Explore the trending topic of emotional marketing and why it's such an important resource in the modern marketer's toolkit.

How a Personalized Offer to Nurses Brought in 8,000 New Customers

CheapCaribbean rewarded nurses with a chance to win one of 50 free trips. Learn how the campaign captured 85 media pickups and thousands of new customers.

How to Grow Your Business by Caring for Customers

Giving personalized offers to nurses, first responders, teachers and students provides the support they want in this crisis and increases brand loyalty.