Marketing to Generation Z

Gen Z marketing is all about brand loyalty, public missions, product quality, and service. Check out how you can reach Gen z where they’re at.

The Secret to Attracting 34 Million Military Consumers

Build a Cost-Effective Telecom Acquisition and Engagement Strategy with Zero-Party Data

Learn how telecom providers can acquire key consumer communities and nurture their loyalty with zero-party data.

How Media & Entertainment Companies Can Stop Churn and Win Loyal Customers

Don't stop marketing during a recession. Instead, use personalized discounts to encourage customer loyalty and drive retention.

How Telecom Companies Can Stop Churn and Win Loyal Customers

Don't stop marketing during a recession. Instead, use personalized discounts to encourage customer loyalty and drive retention.

Build a Cost-Effective Media & Entertainment Acquisition and Engagement Strategy with Zero-Party Data

Learn how media and entertainment companies can acquire key consumer communities and nurture their loyalty with zero-party data.

Boost Customer Acquisition and Gain Customer Loyalty

When Willow gave an exclusive offer to healthcare workers it helped one nurse achieve her dream and inspired her to promote the brand to the world.

How Comcast Created a Top Performing Gated Student Program

Comcast partnered with Amazon Music to create a compelling special offer.

How Headspace Got 25K New Subscribers and Cut Fraud by More than 30%

Headspace rewards teachers with a personalized offer that brought in 25K new subscribers.

How YNAB Won Student Subscribers with Digital Verification

By using SheerID for digital verification, You Need A Budget has saved 300 hours & $20k in support costs per year & driven a 68% increase in student acquisition.

How to Promote an Identity Marketing Campaign

Boost acquisition and brand loyalty by offering exclusive identity-based community promotions.

How VIVAIA Is Beating Its Competition in the DTC eCommerce Market

Learn how retail brand VIVAIA used identity marketing to engage consumers, boost revenue, and increase conversions.

Why You Should Integrate Identity Marketing into Your Loyalty Programs

Read this useful guide that walks you through the why's and the advantages of integrating Identity Marketing into your customer loyalty programs.

SheerID Versus Affiliate-Based Marketplace Verification

This blog post does a solid comparison of various verification solutions when using personalized offers.

EMEA Customer Community Campaign Calendar 2023

Customer Community Campaign Calendar 2023

7 Tips for Marketing to College Students with Verified, Exclusive Offers

Learn the best way to engage and acquire the next generation of consumers with our comprehensive eBook.

6 Tips for Choosing the Best Student Verification Solution

Student discounts engage Gen Zers worldwide. Use this student verification solution checklist to protect your offer and maximize conversions.

How to Market to Seniors

Marketing to seniors can expand your company's growth. Make buying easy, write clear product descriptions, avoid hard-sells, and educate.