General discounts can move customers to make a purchase, but if you want them to truly bond with your brand, you need to make them feel special by giving them an exclusive discount.
Willow did that by giving nurses an exclusive discount on its innovative, in-bra breast pump, and the discount helped Hayley Wombles achieve her dream of becoming a travel nurse. Hayley was so grateful, she created videos that promoted Willow to countless other nurses, raising incredible brand awareness in the audience Willow wanted to reach.
This is her story. Watch it to see the kind of fierce brand advocates you can create when you give your key communities an exclusive offer.