Skip to main content

SheerID and Refuel Agency Join Forces on STRIVE Campaign for the Military

SheerID and Refuel Agency have long supported the military by enabling companies to run marketing programs that honor and engage the military community. Many of these brands are launching special campaigns in May to celebrate military appreciation month and reward service members for their contributions to our society. 

SheerID and Refuel wanted to amplify these efforts, and knowing there is strength in numbers, we formed the Military Brand Coalition, a group of 15 leading brands who share our high regard for military service. Together we are launching the STRIVE campaign—a program that gives back to the military through special offers and donations to the men and women in the armed forces. SheerID and Refuel are also making it easy for brands to join our efforts if they don’t already have a military offer.

What is STRIVE for the Military?

SheerID is encouraging companies to reward the military with exclusive offers by offering the following incentives to any brand that launches their campaign by May 31, 2022:

  • 5,000 free military verifications to ensure every customer who receives your offer is eligible for it.
  • Offer listings on SheerID’s Shoppers Site 
  • Best practices for marketing to the military, including:

SheerID is also participating in the Team Red White and Blue (RWB) military appreciation month program by donating 10% of revenue for new military program sales during the month of May.


“It’s an honor to support Team Red, White & Blue and their mission to provide health and wellness services to the men and women that served our country,” said Jake Weatherly, CEO of SheerID. “The SheerID platform makes it easy and secure for brands to recognize members of the military with special offers and rewards. This program gives us another exciting way to show our heartfelt recognition and admiration.”

In addition, SheerID and Refuel Agency are hosting a health and wellness Summer Kick-Off Event at the Fort Bragg military base in Fayetteville, NC on May 26. During this event, the Military Brand Coalition will provide more than $10,000 in giveaways for the active duty, spouses, veterans, and Team RWB members in attendance. 

Participating brands include Nike, CheapCaribbean, Bass Pro Shops, Bang Energy, Gainful, TIDAL, Speedway Motorsports, Princess Cruises, P.volve, PODS, GEICO Military, T-Mobile, Oakley Standard Issue, and Generation Tux.

Give Back to the Military with STRIVE

While May presents a special opportunity to give back to the 33 million active duty, reservists, veterans, and dependents in the US, we believe it is always important to support these brave heroes. With $1.2 trillion in purchasing power, this group is also a lucrative one to engage, and STRIVE aims to help brands effectively reach the military community.

Liz Carmo, VP Military Market at Refuel Agency is enthusiastic about the upcoming event: “As the leading military marketing agency, Refuel is committed to showing ongoing support and giving back to the community. STRIVE is one small way we can show our appreciation.”

So, please join us during the STRIVE Campaign! If you know others who are interested in supporting the military this month and beyond, please share information about STRIVE. Next, the STRIVE Brand Coalition will be gearing up for Veteran’s Day.

Learn More About Marketing to the Military

Refuel Agency is the largest provider of Media + Marketing services for brands and agencies to reach military, teen, college and multicultural audiences. To learn how brands can authentically reach military consumers, visit Refuel Your Cause.

SheerID has helped launch more than 500 military campaigns in the past 10 years and can support you in engaging this community with exclusive offers. If you want to learn more about launching a military campaign, reach out.

Contact us