Using MACH Principles to Build Better Retail Customer Experiences

The original version of this piece appeared as a Retail Touchpoints post.

Technological advances move lightning fast, and this can leave retail businesses struggling to keep up with customer demands. That’s why the MACH (Microservices-based, API-first, Cloud-native, and Headless) Alliance formed in 2020: to help businesses achieve successful digital transformations and adapt to shifting customer wishes. Retailers wanting to stay on the cutting edge should incorporate MACH principles designed to foster a dynamic customer experience.

With today’s rapidly evolving market, consider implementing an integrated channel model—that is, a model in which a single application oversees all customer interactions. This is a step up from the omnichannel model that many retailers are already embracing, and it prevents brands from being limited by old platforms.

Remember, the more flexible you are, the more personalization you can offer—and customers love personalization! A more personalized customer experience is also a great way to drive customer loyalty, which lets brands bring in revenue while keeping acquisition costs low. Ditching your older systems for MACH’s shiny new structure will help you efficiently fine-tune your personalization efforts.

Finally, MACH helps retailers build a user-first omnichannel experience. This allows brands to adjust and expand their reach without the expense of starting from scratch. And a fully integrated system has the flexibility to keep customers happy even as demands evolve.

Integrating MACH technologies into your marketing strategy makes it possible to smoothly adapt to fast-changing customers needs. Interested in learning more about creating the ideal customer experience? SheerID can help your retail brand build a dynamic marketing strategy that drives customer loyalty.