Best Practices for Retaining Lifelong Customers through Identity Marketing Campaigns

Music is such an integral part of society—it can define who a person is, shape their experience, and play a role in some of life’s biggest moments. As people started to spend more time at home as a result of Covid, music has become even more pivotal to people's everyday lives, and as a result, changed music streaming consumption patterns. With so many music streaming platforms out there, how do you acquire, convert, and retain your customers? Join Yoav Banai, VP Customer Engagement at Deezer, and Sai Koppala, CMO at SheerID as they discuss: - The importance of acquiring high-value consumer tribes such as students and medical workers - How to convert freemium customers to a subscription model - How to retain customers in a high-churn industry