College students are a marketer’s prize. They have nearly $600 billion in spending power and they’re primed to become lifelong customers—especially if you give them an exclusive offer.
In a recent survey of 829 students, more than 60% said they would use an exclusive offer to try a new brand, and more than 70% said receiving one would make them more loyal.
Check out the infographic below to learn how you can use exclusive offers to become the go-to brand for Gen Z university students.
Want more? Explore our Student Hub. It’s your study guide to building a student strategy that will acquire new customers now and retain them in the future.