The Future of Student Marketing
Seed and SheerID hosted the future of Student Marketing: your comprehensive guide to engaging students heading into 2021/2022. The presenters covered everything from the core fundamentals of a successful student marketing campaign, to how to verify thousands of students while retaining first-party data, right through to the latest student & Gen Z trends including which platforms best resonate with this audience (from TikTok to Twitch).
We then hear how YouTube used these learnings in a best-in-class case study. Presenters include: Jake Weatherly, CEO - SheerID, Joe Brailsford, Managing Director - Seed, and Shauna Mahoney, Integration Lead - Seed.